A narrative-driven lens to showcase and educate her clients through her approach to finances, wealth, investments and insurance. 


Through identifying Colleen’s Brand archetype, she is absolutely a Sage. Driven by the desire for truth and knowledge, The Sage brand archetype believes there is always room for the world to be made a better place.

Gaining wisdom is their power; they become a trusted source of information, with their brand values often being authentic, reliable and influential. Accurately factual and academic, The Sage is dedicated to spreading awareness.

Colleen required two websites as she is an independent advisor for two leading organizations. Both websites interlink and connect but provide different information that her clients may need.