It’s probably not news that you need to really understand your customers. This is a necessary part of any brand development plan, it’s even more important for luxury brands to understand this because the market is shifting from physical goods to experiences, hopes, and ways of showing who you are.

What makes these people do what they do? What language do they speak, where do they live, where do they have fun, get knowledge, and spend their time? In our busy culture, even time can be seen as a luxury.

I’m going to share an example of my client who chose a luxury brands colours for her own website:

The transition is similar when I think of brands and businesses. So why not adapt your brand and its palette seasonally? In this blog post, we’ll talk about what timeless design really means and how you can get this look in your own business and brand.