The development and strategic expansion of a 15 year basketball brand into the USA whilst up-levelling the Canadian market through development.

FEATURED PROJECT

In development with IBSA, we found a transformative approach to basketball training, drawing inspiration from the highly successful European model. This methodology emphasizes year-round belonging to one club, fostering continuity, clear expectations, and structured player development. One of the standout features of the European approach is its focus on skill development rather than an excessive emphasis on games. Players benefit from structured, coached gameplay that hones their fundamentals from an early age. 

Since the begining of time, IBSA has postioned it'self as the leading developemnt program for youth aged 8-18. Since the pandemic, the return to sport slowed down but now in 2025, IBSA has adapted this proven system to create a program that combines weekly, organized training sessions with opportunities for players to engage in other sports and maintain balance. With flexible, year-round membership ensures athletes have access to structured development opportunities, while also giving them room to explore other passions.

Business development, strategic direction and social media expansion, structure of logo and variations, developing a program pathway for parents and athletes, concentration on sale funnel pages and sales copywriting, development of corporate brochure supported by media kits and email signature campaign management, presentation to targeted audiences, social media content calendar through content pillar building, merchandise design, strategic advertising, and website development. This project encompasses all kinds of branding, marketing initiatives for the long term growth. 

IBSA is shaping the future of youth basketball in Canada & USA. The mission is clear: to redefine how the game is taught and played, one athlete at a time. Through an intentional focus on skill mastery, structured coaching, and a balanced approach, IBSA is changing the culture of basketball development and empowering athletes to reach their fullest potential.