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struggling to find Your brand/business Colour palette?

Create Your Brand Season with this Guide

BUSINESS

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The transition is similar when I think of brands and businesses. So why not adapt your brand and its palette seasonally? In this blog post, we’ll talk about what timeless design really means and how you can get this look in your own business and brand.

Choosing Purple to be part of your Brand

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The importance of choosing the right shade for your audience is key. Different shades of purple can drastically alter your brand’s appearance and message.

How to Learn Spencerian with Paul Antonio

Calligraphy

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Behind the scenes, of learning Spencerian script with Paul Antonio in Toronto, at the The Calligraphic Arts Guild of Toronto

Why You Shouldn’t Use Canva for Your Business Logo

BUSINESS

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The perfect example above showcases how many business names we can create with the simple use of Canva; while this is an easy fix and cost-effective, you don’t technically own a logo design made in Canva. If you read the fine print, the only way to use a Canva logo is if you either upload a logo that you made in another program or if you stick to their basic shapes, lines, and fonts. You will not be able to Trademark this either – think products and technologies.

Myths About Creative VIP Days

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People often think a Creative VIP Design Day is one day and one day only. No not at all. This is a strict 8-hour session crammed with tasks dictated by you the client. This couldn’t be further from the truth.

How Colour Theory Plays a Role in Your Brand

Calligraphy

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It is said that colours set the mood and tone of an area by affecting our feelings and how we understand the symbolic meaning being shown. It is a way to show how you feel and express yourself, and it is known to be biologically attractive. A lot of research has been done on the link between colours and the human body. Colour is thought to be the combination of energy and matter. Light is energy. Each colour has its own range, frequency, and amount of energy.

Why You Need to Create CHOWA – Balance

BUSINESS

Striking a balance is an ongoing and dynamic mission for all of us. Whether it's a long stroll or spending time with friends, everyone has their own idea of what it takes to achieve calm, be present or be still. "Chowa", the Japanese idea of harmony, is the greatest approach to achieve balance, according to author Akemi Tanaka whose book I could not put down.
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Striking a balance is an ongoing and dynamic mission for all of us. Whether it’s a long stroll or spending time with friends, everyone has their own idea of what it takes to achieve calm, be present or be still. “Chowa”, the Japanese idea of harmony, is the greatest approach to achieve balance, according to author Akemi Tanaka whose book I could not put down.

How to Create a Style Vision Board that Represents your New Online Brand

Making a style vision board is a great way to show what your brand stands for, how it looks, and what its values are. Your vision board can help you make creative choices and make sure that your brand is consistent, whether you're starting a new online business or rethinking an old one. It's easy to make a style board for your new online business.
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Your vision board can help you make creative choices and make sure that your brand is consistent, whether you’re starting a new online business or rethinking an old one, here’s how to land on your ideal vision board.

How Brand Activations Generate Revenue?

Calligraphy

Live calligraphy or engraving usually involves customizing a brand's actual product, product packaging, or a gifted item with a purchase for a traditional takeaway.
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Live calligraphy or engraving usually involves customizing a brand’s actual product, product packaging, or a gifted item with a purchase for a traditional takeaway.

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