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Crafting your Mission Statement

BUSINESS

A goal statement or mission statement is more than just a bunch of words; it's what your business is all about.
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A goal statement or mission statement is more than just a bunch of words; it’s what your business is all about.

Planning Tips to start 2024

business

Planning for a successful and fulfilling 2024 requires careful consideration of your goals, priorities, and overall well-being. I wanted to share with you my planning process as I am about to begin filling out my 2023 planner because a new year calls for a new planner.
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Planning for a successful and fulfilling 2024 requires careful consideration of your goals, priorities, and overall well-being. I wanted to share with you my planning process as I am about to begin filling out my 2023 planner because a new year calls for a new planner.

You don’t own the Font of your Logo?

Calligraphy

Most fonts are protected by copyright, and licencing deals say how they can be used. When you buy or download a font, you are basically getting permission to use it as long as you follow the rules set by the font maker or foundry.
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Most fonts are protected by copyright, and licencing deals say how they can be used. When you buy or download a font, you are basically getting permission to use it as long as you follow the rules set by the font maker or foundry.

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Different Font Licenses for your Logo

BUSINESS

Different Font Licenses for your Logo
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It’s important to note, for these types of fonts, if you need to use a font in multiple formats, such as for desktop and for your website, you will need to purchase both licenses in order to comply with the license agreements.

You cannot own a Canva Logo!

business

Canva's logo templates are customizable and can be used by anyone. This means that your rights to the logo are non-exclusive and you can't register it as a trademark.
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Canva’s logo templates are customizable and can be used by anyone. This means that your rights to the logo are non-exclusive and you can’t register it as a trademark.

Lessons Learn’t from a Multi-Passionate Creative

Calligraphy

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Thriving as a multi-passionate creative in calligraphy and branding or any others involves blending these two interests effectively while managing time and energy. There are some steps that I have failed, so the following may help you succeed or find a solution:

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Thriving As A Multi-Passionate Creative

BUSINESS

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I have dreamed of being creative, self-employed, and financially independent (trying) for the past four years and this is what I do.

Colour Palettes for Your Next Idea

business

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Black text is recommended for use on light backgrounds and white text on dark backgrounds. If your logo has light and dark themes, make sure the text is available in contrasting colours against each theme.

How to choose and Pair fonts for your Brand

Calligraphy

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I will show you how to choose fonts that will attract your ideal client or customer.

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Protecting your Social Media Account

BUSINESS

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Facebook’s Meta Verified badge is designed to help users identify authentic accounts on the platform and avoid fake or impersonated accounts.

WedLuxe is back and re-imagined their approach with colour and florals

business

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WedLuxe is a wedding event where inspiration meets excellence and creativity is celebrated in style. This year’s WedLuxe Show was held at the character hotel, reflecting the service it provides. As an urban resort from the Library Hotel Collection, Hotel X Toronto is an intimate vibe.

Your business needs (maybe) to embrace AI

Calligraphy

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AI will create both new and devastating work opportunities, It’s early on, but YOU must catch on.

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The social detox we tried and the effects on our finances

BUSINESS

Now, before you go all monster out and think this is some kind of millennial trend or something — don't worry! You don't have to go on a full-fledged detox from all social media channels. But if scrolling is taking over your mood and life, consider a social media cleanse. It's one of many ways you can break free of online platforms for a certain period. Some folks log out for a day, while others escape for a week or month to detox from their internet habits.
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Now, before you go all monster out and think this is some kind of millennial trend or something — don’t worry! You don’t have to go on a full-fledged detox from all social media channels. But if scrolling is taking over your mood and life, consider a social media cleanse. It’s one of many ways you can break free of online platforms for a certain period. Some folks log out for a day, while others escape for a week or month to detox from their internet habits.

Holding Cheese + Wine Events

business

Our attendees were able to taste delicious local cheeses and bites paired with the perfect wine. Plus, everyone got to keep the custom-engraved glass they drank out of, making for some beautiful Instagram-worthy photos. We hope to continue to elevate our social networks by showcasing local products and businesses to you as we get ready to welcome family and friends back into our homes this holiday season!
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Our attendees could taste delicious local cheeses and bites paired with the perfect wine. Plus, everyone got to keep the custom-engraved glass they drank out of, making for some beautiful Instagram-worthy photos.

On Your Way Book by Mike Purewal

Calligraphy

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Building towards his logo, Mike shared stories and his mental health journey with me through the years of corporate. It was like he re-invented himself and found purpose in life again. He requested a particular colour (would you believe it is close to the 2023 Pantone Colour of the year) and I drew this. Calligraphy had to be part of it.

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2023 Trends in Social Media

BUSINESS

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In 2022, the biggest social media trends were TikTok and social commerce. Looking ahead to 2023, we can already see that the things brands need to keep in mind as they plan their social media strategy for the new year are changing. The one thing that hasn’t changed is that social media is still one of, if not the most important, ways to get shoppers interested in your brand. Now, as we prepare for a busy fourth quarter of 2022, let’s look at what we’ll see more of in 2023.

Come hang out at Clover Co. Oakville Studio & Co-Working Space

business

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Nothing more than a sentimental, proud-friend moment here. Those who have met Christine Murray would tell you she is one mama with force. A mama to two little boys, an esteemed photographer who also captures the most amazing mini-shoots for every season. Christine and I go back to being best friends in Elementary School, a.k.a Primary […]

The Impact of Finding Self-Love in Murals

Calligraphy

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Potential customers pass by without a second glance if you have a business in a drab building. But you can instantly change your building’s visual appeal with one simple addition. Business window art can transform any business into a warm and welcoming environment.

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Social Media Resources We Use

BUSINESS

As a creative studio, one of our most frequently asked questions is how we stay up-to-date with social media trends.
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As a creative studio, one of our most frequently asked questions is how we stay up-to-date with social media trends.

Custom Designed Holographic Stickers

business

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Did you know Hologram stickers cannot be scanned or photocopied and are a proven method to combat counterfeiting?

I forgot how to network

Calligraphy

I have since left both networking groups and have found alternative ways of connecting with people, like in-person door-to-door, new events being held by different industries, co-working spaces and attending community events. I am much happier networking without a harness or collar.
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My network only grew by 3% but after having reviewed my year, networking was a strong GOAL that just stood out more.

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Why does Emily In Paris makes social media effortless and the TRUTH?

BUSINESS

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The unrealistic view of marketing has been outspoken by many, with Emily making marketing look effortless with viral after viral campaigns (if only, right?)

I’m little Curious about Marketing

business

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Marketing did not teach me that I needed to give my audience exactly what they want.

Have you pictured yourself publishing a book one day?

Calligraphy

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Have you pictured yourself publishing a book one day?

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What Is Content Creator and Content Marketing?

BUSINESS

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A content creator is someone who creates appealing and awe-inspiring content for the viewers. The content they create can be educational, or can simply be catchy enough to entertain and grab the attention of any visitor or passerby who wasn’t previously interested in your brand. Content marketing, in a nutshell, is creating and sharing material online like blogs, media, etc. in order to attract and convert new customers.   

I’m taking time off social media

business

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Now there is the other side that I can literally see bothering people, yet we all don’t necessarily want to talk about. As much as we love having social media and scrolling with our fingertips it can tear us apart in an instant, take down a business, ruin the reputation and down right just be mean.

Axel’s Wild One Party – Party Signage

Calligraphy

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A wild one themed birthday party for a one year old. Filled with signage and inspiration.

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