Crafting brands with
a stroke of creativity
Brand Creator, Calligrapher & Engraver
Colour Coders & Decor
a Locally owned Benjamin Moore Paint Store, Colour Coders transforms houses into homes with personalised colour and interior styling rooted in global experience and Canadian charm, based in Burlington and Hamilton, Ontario.
More Than Just A Paint Store, Founded by Jas Kaur and Bobby Singh, they blend design, décor, and lifestyle to make every space feel truly yours.
FEATURED PROJECT
We started by digging into what Colour Coders & Decor really does for people:
It doesn’t just sell paint.
It sells confidence. Creativity. That first-day-of-a-new-home feeling.
Colour Coders & Decor’ new positioning now speaks directly to homeowners who want help, not hardware-store overwhelm.
We built a visual language that included:
Together, it creates a brand experience that feels warm, welcoming, and “I want my house to look like that.”
The website needed to feel like walking into a beautifully curated paint boutique. We rebuilt the digital experience around clarity, convenience, and confidence.
Here’s what we elevated:
✔ A cleaner, more intuitive layout
So customers find what they need in seconds — not fifteen clicks later.
✔ Curated colour categories
Trending hues. Best sellers. Designer favourites. Because endless scroll fatigue is real.
✔ Modern product pages
Clear details, smarter descriptions, and visuals that actually show what you’re buying.
✔ Home-inspo storytelling
Because people don’t buy paint. They buy how a room will feel.
✔ Clear CTAs that guide decisions
Think:
“Find your perfect match”
“Explore this hue in real homes”
“See the colour on your walls”
Colour Coders & Decor now shows up with:
✨ A clearer brand story
✨ A cohesive visual identity
✨ A website that feels modern, helpful, and easy
✨ Content that educates and converts
✨ Positioning that sets them apart in the Benjamin Moore ecosystem
The transformation wasn’t about making things look pretty (though… mission accomplished).
It was about helping Colour Coders & Decor in Burlington and Hamilton become the brand customers trust when they want to make their home feel like theirs.
It doesn’t just sell paint.
It sells confidence. Creativity. That first-day-of-a-new-home feeling.
Colour Coders & Decor’ new positioning now speaks directly to homeowners who want help, not hardware-store overwhelm.
We built a visual language that included:
- A refined colour story inspired by Benjamin Moore’s most-loved hues
- Soft, modern typography
- Clean layouts that feel organized — never chaotic
- Lifestyle imagery that shows real homes, real families, real moments
Together, it creates a brand experience that feels warm, welcoming, and “I want my house to look like that.”
The website needed to feel like walking into a beautifully curated paint boutique. We rebuilt the digital experience around clarity, convenience, and confidence.
Here’s what we elevated:
✔ A cleaner, more intuitive layout
So customers find what they need in seconds — not fifteen clicks later.
✔ Curated colour categories
Trending hues. Best sellers. Designer favourites. Because endless scroll fatigue is real.
✔ Modern product pages
Clear details, smarter descriptions, and visuals that actually show what you’re buying.
✔ Home-inspo storytelling
Because people don’t buy paint. They buy how a room will feel.
✔ Clear CTAs that guide decisions
Think:
“Find your perfect match”
“Explore this hue in real homes”
“See the colour on your walls”
Colour Coders & Decor now shows up with:
✨ A clearer brand story
✨ A cohesive visual identity
✨ A website that feels modern, helpful, and easy
✨ Content that educates and converts
✨ Positioning that sets them apart in the Benjamin Moore ecosystem
The transformation wasn’t about making things look pretty (though… mission accomplished).
It was about helping Colour Coders & Decor in Burlington and Hamilton become the brand customers trust when they want to make their home feel like theirs.
