Crafting brands with
a stroke of creativity
Brand Creator, Calligrapher & Engraver
Natalie Burke
specializes in treating folks with eating disorders, OCD, anxiety disorders, and mind-body and health psychology-related concerns.
Unveiling the New Look: A Journey to Reflecting Our Core Values with Natalie Burke at Natalie Burke Psychological Services.
FEATURED PROJECT
We are absolutely thrilled to share the exciting news of our brand refresh for Natalie Burke's psychology wellness practice! This isn't just a new logo or a fresh coat of paint; it's a thoughtful evolution designed to communicate better our core philosophy, values, and the nurturing experience we strive to provide each client.
Our goal was to create a visual identity that truly resonates with the depth and holistic nature of psychological wellness. We wanted a brand that felt:
Our journey began by exploring concepts that symbolize inner peace, growth, and interconnectedness. We moved away from literal interpretations, instead drawing inspiration from:
Flowing Lines & Spirals: Representing the natural journey of self-discovery, continuous growth, and the gentle unfolding of personal potential.
Balance & Harmony: While we initially explored literal Yin and Yang symbolism, we found that conveying balance through harmonious forms and the interplay of elements felt more authentic and sophisticated. The resulting designs subtly suggest equilibrium and integration.
Colour plays a crucial role in setting the mood, and we've carefully curated a palette that speaks volumes:
Cornflower Blue / Periwinkle: This serene blue is the cornerstone of our calming presence. It evokes trust, clarity, and the peaceful expanse of a clear sky – a perfect metaphor for mental tranquillity.
Dark Aubergine / Deep Plum: Adding depth and sophistication, this rich hue represents wisdom, intuition, and introspection. It grounds the palette and speaks to the profound journey of self-understanding.
It represents our unwavering commitment to providing a supportive, insightful, and transformative experience. We hope that our new visual identity helps you feel welcomed, understood, and inspired on your path to psychological wellness.
We invite you to explore her updated website and see how these elements come together to create a cohesive and heartfelt representation of Natalie Burke's practice.
Our goal was to create a visual identity that truly resonates with the depth and holistic nature of psychological wellness. We wanted a brand that felt:
- Calm & Reassuring: A visual sanctuary for introspection and healing.
- Sophisticated & Professional: Reflecting the expertise and integrity of our practice.
- Grounded & Organic: Connecting to natural growth, balance, and authentic self-discovery.
- Unique & Memorable: Standing out while remaining timeless and inviting.
Our journey began by exploring concepts that symbolize inner peace, growth, and interconnectedness. We moved away from literal interpretations, instead drawing inspiration from:
Flowing Lines & Spirals: Representing the natural journey of self-discovery, continuous growth, and the gentle unfolding of personal potential.
Balance & Harmony: While we initially explored literal Yin and Yang symbolism, we found that conveying balance through harmonious forms and the interplay of elements felt more authentic and sophisticated. The resulting designs subtly suggest equilibrium and integration.
Colour plays a crucial role in setting the mood, and we've carefully curated a palette that speaks volumes:
Cornflower Blue / Periwinkle: This serene blue is the cornerstone of our calming presence. It evokes trust, clarity, and the peaceful expanse of a clear sky – a perfect metaphor for mental tranquillity.
Dark Aubergine / Deep Plum: Adding depth and sophistication, this rich hue represents wisdom, intuition, and introspection. It grounds the palette and speaks to the profound journey of self-understanding.
It represents our unwavering commitment to providing a supportive, insightful, and transformative experience. We hope that our new visual identity helps you feel welcomed, understood, and inspired on your path to psychological wellness.
We invite you to explore her updated website and see how these elements come together to create a cohesive and heartfelt representation of Natalie Burke's practice.
