2023 Trends in Social Media

social media

In 2022, the biggest social media trends were TikTok and social commerce. Looking ahead to 2023, we can already see that the things brands need to keep in mind as they plan their social media strategy for the new year are changing. The one thing that hasn’t changed is that social media is still one of, if not the most important, ways to get shoppers interested in your brand. Now, as we prepare for a busy fourth quarter of 2022, let’s look at what we’ll see more of in 2023.

Meta’s steady decline has persisted, TikTok’s meteoric surge has continued, and Twitter is currently experiencing a tumultuous management turnover, so anything may happen with the app. Not sure if I will be paying to use the app.

It’s tough to say what the future holds, but we’ll try by predicting the state of the most popular social media platforms in 2023. Although no one can predict the future with absolute certainty, we are more in tune with the most recent changes than most. Even though you won’t find any mind-reading, far-future predictions here, you will find some plausible, practical, and substantial shifts that could happen in the next 12 months.

  1. Yes, you’re going to see more and more content from Pages and people that you don’t follow infiltrating your Facebook feed.

  2. Copying TikTok at every turn, Instagram is desperate to fend off competition, and that, seemingly, has worked thus far, with the app recently reporting that it’s now up to 2 billion monthly active users. It’s a big change for Instagram, because your main feed is now a mess of old and new posts, along with random updates from pages you’re not following.

  3. LinkedIn’s keen to keep building, and in 2023, you can expect to see the platform provide more data and links to LinkedIn Learning courses to enhance its offering. While the quiet quitter is taking place, Linkedin will need to adapt its pigeonholes model instead of opting for ways to help lead them into roles where they’ll be happy.

  4. TikTok – the content that it amplifies (though that’s questionable too), but because of its relationship to the Chinese Government, which, perceived or not, continues to keep the political scrutiny high on the app. TikTok now resides as being the new research app outside of Google. Instagram once played this role.


A lot is happening, as usual, but the Elon Musk/Twitter situation has thrown a wrench into the works and made things even less predictable.

While the metaverse and VR connectivity may hold the key to the future, we should expect to see these developments over the next year at the earliest, with more profound changes still in the works as technology develops.

Where will you find yourself focusing on your energy?


with love,
Vanisha Singh

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