A goal statement or mission statement is more than just a bunch of words; it’s what your business is all about.
A well-thought-out goal statement is the building block for a real brand voice and consistent messaging. It can make people believe you more and give you an edge over competitors in a market that’s already very crowded. It’s essential to keep things easy and get your point across in one powerful sentence.
It’s more of an art than a science. There isn’t a “fill in the blank” plan or copy and paste, but there are some important parts that should be there. Our statements may change and we need to allow for them to represent the current version ourselves. Our business is us and the brand we represent.
Here are some tips on how to write a mission statement in just four easy steps, whether you want to change your current one or start from scratch.
1. Your Why
To write a goal statement, you must first think about your “Why.” To begin, think about the values and interests that guide your work. This will be unique to you.
Do you want to make places that bring people joy, help the environment, or improve their health?
Do you offer wellness practices that people crave for?
Do you want people to enjoy your food and service?
Your “Why” is the moral and emotional centre of your business. It’s what the rest of your statement is built on.
2. Your How
You need to think about “Your How” now that you know your core values. This is the unique way that your process is different from others. The things that make your business stand out are the way you do things, like your dedication to staff, long-term family business, eco-friendly materials, no use of harsh chemicals, and creating spaces for people to feel welcome.
3. Ideal Client’s Pain Point
To write a goal statement that gets people to care, you need to know who your ideal client is and what hurts them. Think about the problems and hopes of the people you want to reach.
Are they looking for useful ways to make a change to their lifestyle, incorporate more into the wellness journey, shop for environment-friendly products, and eat or cook with organic produce? To show that you can both solve the problems that matter to them and understand how they feel, make sure that your goal is tailored to these pain points.
4. The Impact
Think about how you want your work to affect the lives and places of your clients. Your statement should explain the real and emotional results you want to see from each project, such as turning to the experts for a better you, turning food into a gathering with soul or making peaceful havens.
Now it’s time to put it all together by condensing the feelings in each group into a few strong lines. This is a great way to learn about yourself, think strategically, and understand your audience, all of which will help your business in the long run.
Once you’re satisfied with your newly crafted mission statement, you are well on your way to having a clear brand voice. This statement should serve as the foundation for the rest of your brand voice and messaging, communicating your vision, values, and goals, and ultimately setting the tone for both your clients and your team.
